Junianto, P. dan Suudiah, .V.A. 2025. The Role of Payment Technology and Digital Marketing in Shaping Gen Z Consumer Behavior: A Literature Review and Future Research Directions. Tractare: Jurnal Ekonomi-Manajemen. 8, 1 (Mei 2025), 45–48. DOI:https://doi.org/10.62820/trt.v8i1.160.