Tractare: Jurnal Ekonomi-Manajemen

Literasi Cryptocurrency Oleh Asosiasi Kripto: Observasi Komunitas Di Platform X Terhadap Peningkatan Minat Masyarakat

2025-12-17T03:22:37+00:00

The development of crypto assets in Indonesia shows a significant increasing trend, in line with the growing public interest in digital investment instruments. However, high interest is often not balanced by an adequate level of literacy, thus posing potential risks such as misinformation, financial losses, and excessive speculation. This study aims to analyze the role of crypto associations in encouraging cryptocurrency literacy through the community on platform X (Twitter), as well as its impact on increasing public interest. The research method used is non-participatory observation with a descriptive qualitative approach. Data was collected through monitoring the official accounts of crypto associations, uploaded educational content, and the interaction of the Indonesian crypto community on the X platform. The results of the study show that the literacy built by crypto associations through social media is able to increase public awareness and curiosity. Educational threads, literacy campaigns, and community discussions have been proven to encourage interest growth, as reflected in increased engagement, further information searches, and conversations about how to invest. However, the literacy spread by associations is often less popular than the narratives built by influencers or non- official communities. These findings underscore the importance of collaboration between crypto associations and the digital community in creating an inclusive, balanced, and sustainable literacy ecosystem to drive increased interest while reducing risks to society.

Evaluasi Manajemen Usaha Sate Maranggi Bang Bahin Di Wilayah Plered Purwakarta

2025-12-17T03:23:21+00:00

Sate Maranggi MSMEs "Bang Bahin" is one of the traditional culinary businesses that is developing in Plered District, Purwakarta. This research aims to analyze the operational processes, business obstacles, and development strategies applied by owners in maintaining business sustainability. The research method used direct observation, in-depth interviews with business owners, and field documentation. The results of the study show that businesses face several main obstacles, such as limited capital, fluctuations in meat prices that affect profit margins, and uncertain weather conditions that interfere with the satay-burning process. In addition, all operational activities are carried out by the owner himself because there are no employees, so that production capacity is limited and the service time becomes longer when there is an increase in the number of buyers. Even so, these MSMEs still have advantages through the distinctive taste of satay, affordable prices, strategic locations, and customer loyalty formed from friendly service. This study concludes that development strategies that can be implemented include improving financial management, diversifying meat suppliers, improving business facilities, and utilizing digital media as a means of promotion. This finding is expected to be a reference for culinary MSME actors in facing operational challenges and increasing business competitiveness.

Pemanfaatan Event Car Free Day (CFD) Dan Peningkatan Kualitas Produk Dalam Meningkatkan Perekonomian UMKM Lokal Di Banyuwangi

2025-12-17T03:23:40+00:00

This study aims to analyze the utilization of the Car Free Day (CFD) event and product quality improvement in enhancing the local MSME economy in Banyuwangi. The research employs a descriptive qualitative approach using data collection methods including interviews, observations, and documentation involving MSME actors, event organizers, and visitors at the CFD event on Ahmad Yani Street, Banyuwangi. The findings indicate that CFD serves as an effective direct marketing platform, reflected in increased sales, expanded customer networks, and strengthened MSME branding. However, income growth tends to be fluctuative and depends on visitor volume and product attractiveness. Improvements in product quality particularly in taste, hygiene, consistency, and packaging significantly enhance customer satisfaction and encourage repeat purchases. Therefore, the effective utilization of CFD, supported by continuous product quality improvement, contributes positively to the sustainable economic growth of local MSMEs in Banyuwangi.

Pengaruh Disiplin Kerja, Motivasi Kerja, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT Dunia Rajawali Makmur Batam

2025-12-17T03:27:08+00:00

This study aims to determine the effect of work discipline, work motivation and work environment on employee performance at PT Dunia Rajawali Makmur Batam both partially and simultaneously. The type of research applied in this study is quantitative research, the population in this study was 32 respondents. The researcher used a saturated sampling technique with 31 respondents. The data collection technique used a questionnaire and was distributed via google form. The researcher used data analysis using SPSS version 26. The results of the study found that the work discipline variable had a t count of 3.933 > t table 1.696 and a significance value of 0.001 < 0.05, so H0 was rejected and Ha was accepted, the work motivation variable had a t count of 3.866 > t table 1.696 and a significance value of 0.013 < 0.05, so H0 was rejected and Ha was accepted, the work environment variable had a t count of -2.280 > t table 1.696 and a significance value of 0.031 < 0.05, so H0 was rejected and Ha was accepted. The three variables, namely work discipline, work motivation and work environment together have an F count of 6,816, F table > 2.91 and a significant value of 0.001 < 0.05. This shows that simultaneously work discipline, work motivation and work environment have a positive and significant effect on employee performance at PT Dunia Rajawali Makmur Batam. And the coefficient of determination (R2) shows that the independent variables contribute 43.1% while the remaining 56.9% is influenced by other factors not examined in this study.

Pengaruh Promosi, Lokasi, Dan Harga Terhadap Keputusan Orang Tua Untuk Menyekolahkan Anak Di SD Yos Sudarso III Batu Aji

2025-12-17T03:27:29+00:00

This study aims to determine the influence of promotion, location and price on parents' decision to send their children to SD Yos Sudarso III Batu Aji both partially and simultaneously. This study used a quantitative method by distributing questionnaires to 62 parents of students who sent their children to SD Yos Sudarso III Batu Aji. Data processing in this study uses SPSS version 26. The results of the processing of promotional variable data found that the calculation of 3.009 > ttable of 1.669 with a significance level of 0.004 < 0.05, then promotion had a positive and significant effect on the decision of the parents. The location variable had a calculation of 1.326 < a table of 1.669 with a significance level of 0.190 > 0.05, so the location did not have a positive and significant effect on the decision of the person who knew. The price variable has a calculation of 3.272 > a table of 1.669 with a significance level of 0.002 < 0.05, so the price has a positive and significant effect on the decision of the person who knows. From the f test, it is known that the value of f calculated for promotion, location, and price is 40.896 > f table 2.75 with a significance level of 0.000 < 0.05. From the R2 test, it was found that promotion, location and price contributed 67.9% to parental decision, while the remaining 32.1% of parental decision variables were influenced by other independent variables that were not explained in this study.

Pengaruh Disiplin Kerja, Motivasi Kerja, Dan Budaya Organisasi Terhadap Kinerja Karyawan Di Pt Anhong Media International Kota Batam

2025-12-17T03:28:29+00:00

This study aims to analyze the influence of work discipline, work motivation, and organizational culture on employee performance at PT Anhong Media International Batam City. This study uses a quantitative approach with a survey method, and data collection through questionnaires to 45 respondents who are all employees of PT Anhong Media International, data processing in this study uses SPSS version 26. The results of data processing of work discipline variables found that the calculated t-value was 3.017 > ttable 1.679 with a significance level of 0.004 < 0.05, then Ho was accepted and Ha was rejected, so that work discipline had a positive and significant influence on employee performance. The work motivation variable has a calculated t-value of 0.578 < table 1.679 with a significance level of 0.567 > 0.05, then Ho is rejected and Ha is accepted, then work motivation does not have a positive and significant influence on employee performance. The organizational culture variable has a calculated t-value of 2.268 > table 1.679 with a significance level of 0.029 < 0.05, then Ho is accepted and Ha is rejected, then organizational culture has a positive and significant influence on employee performance. From the f test, it was found that the thef value for work discipline, work motivation, and organizational culture was 8.817 > ftable 2.81 with a significance level of 0.000 < 0.05. From the R2 test, it is known that work discipline, work motivation, and organizational culture contribute 39.2% to employee performance, while the remaining 60.8% is influenced by other factors that were not studied in this study.

Pengaruh Motivasi Kerja, Disiplin Kerja, Dan Fasilitas Kerja Terhadap Kinerja Karyawan Royal Property Batam

2025-12-17T03:24:47+00:00

This study examines the influence of work motivation, work discipline, and work facilities on employee performance at Royal Property Batam. Property companies like Royal Property Batam require quality human resources (HR) to improve company performance. Employee performance is a crucial factor in achieving organizational goals, including productivity and efficiency. The method used in this study is quantitative. Quantitative methods are the systematic and objective collection, processing, analysis, and presentation of data to solve a problem or test a hypothesis to develop general principles.The data collection technique used a questionnaire distributed through Google Forms. Data analysis using SPSS Version 26 research results found that the t-value of Work Motivation was 3.730> ttable value of 2.76 with a significance level of 0.000 <0.05 then Ho was rejected and Ha was accepted. The Work Discipline variable that the t-value of Work Discipline was 7.900> from ttable 2.76 with a significance value of 0.000 <0.05 then Ho was rejected and Ha was accepted, the Work Facilities variable that the t-value of Work Facilities was 0.020 <ttable 2.76 with a significance value of 0.984> 0.05 then Ho was accepted and Ha was rejected, the Work Discipline and Work Facilities variables showed that the Fvalue of the independent variables Work Motivation, Work Discipline and Work Facilities was 118.890 with a significance level of 0.000. The significance value is less than 0.05, and F count 118.890 > 2.76, so H0 is rejected and Ha is accepted. This means that work motivation, work discipline, and work facilities simultaneously have a positive and significant influence on the performance of Royal Properti Batam employees.

Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Minat Pengguna E- Commerce Shopee Pada Mahasiswa Di Sekolah Tinggi Ilmu Ekonomi Bentara Persada

2025-12-17T03:25:17+00:00

This study aims to determine the effect of price, product quality and promotion on buying interest in Shopee e-commerce users among students at Bentara Persada College of Economics both partially and simultaneously. This study uses quantitative research methods, whose data collection techniques use questionnaires. The sampling technique used in this study was a saturated sample distributed to 60 respondents who were Shopee e-commerce user students at Bentara Persada College of Economics Batam. Instrument Test in this study using Validity Test and Reliability Test and Classical Assumption Test in this study using Normality Test, Multicollinearity Test, Heteroscedasticity Test, and Autocorrelation Test processed with SPSS version 26. The results of data processing on the price variable found that the tcount of -0.851 < t table of 2.00 with a significant level of 0.854 > 0.05, so the price has no positive and significant effect on purchase intention. The product quality variable produces a tcount value of 6.076 > t table of 2.00 with a significant level of 0.000 < 0.05, so product quality has a positive and significant effect on customer loyalty. The promotion variable produces a tcount value of 2.891 > t table 2.00 with a significant level of 0.005 < 0.05, so promotion has a positive and significant effect on customer loyalty. From the F test it is known that the Fcount value of price, product quality and promotion is 91.508 > Ftable 2.77 with a significant value of 0.000 <0.05. From the R2 test it is found that price, product quality and promotion contribute 83.1% to buying interest, while the remaining 16.9% of buying interest is influenced by other independent variables not explained in this study.

Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Minat Beli Pengguna E-Commerce TikTok Shop Pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Bentara Persada Di Kota Batam

2025-12-17T03:25:38+00:00

This study aims to determine the Influence of Price, Promotion, and Product Quality on the Buying Interest of Tiktok Shop E-Commerce Users in Students at the Bentara Persada College of Economics in Batam City. This study uses a quantitative method. The sample in this study amounted to 65 respondents. Data processing in this study uses SmartPLS software version 4.1.1.2. The results of data processing on price variables found that tstatistics were 3.765 > 1.969 and Pvalues value was 0.000 < 0.05, so the price had a positive and significant effect on buying interest. The promotion variable found that tstatistics were 2.594 > 1.969 and Pvalues value was 0.010 < 0.05, so promotion had a positive and significant effect on buying interest. The product quality variable found that the tstatistics were 0.309 < 1.969 and the P_values were 0.757 > 0.05, so the product quality did not have a positive and significant effect on buying interest. From the R2 test, it was found that price, promotion and product quality contributed 32.5% to buying interest, while the remaining 67.5% of the buying interest variable was influenced by other independent variables that were not described in this study.