Studi Literatur : Perilaku Konsumen Terhadap Pemenuhan Kebutuhan Sehari-Hari Secara Daring  (E-Grocery)

Daniel Kasidi

doi:10.62820/trt.v7i1.134

Penulis

Daniel Kasidi

DOI:

https://doi.org/10.62820/trt.v7i1.134

Kata Kunci:

Perilaku Konsumen, e-grocery, e-commerce

Abstrak

Perkembangan internet yang sangat pesat mampu mengubah perilaku konsumen dalam memenuhi kebutuhan sehari-harinya. Budaya berbelanja ke pasar atau supermarket mulai tergantikan dengan adanya belanja kebutuhan secara daring atau e-grocery. Pandemi COVID-19 yang melanda dunia beberapa tahun lalu semakin menguatkan tren ini menjadi tidak tergantikan. Dengan menggunakan Pendekatan Kualitatif dan metode Studi Literatur, penelitian ini bertujuan untuk mencari faktor apa saja yang mempengaruhi dan menghambat perilaku konsumen terhadap e-grocery. Selain itu, hasil pada penelitian ini juga diharapkan mampu memprediksi bagaimana e-grocery pada masa mendatang.

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