The Influence Of Promotion, Consumer Trust And Service Quality On Purchasing Decisions On Online Transportation In Bengkulu City

Kikim Gumala Defa; Suswati Nasution; Zoniarti Zoniarti

Penulis

Kikim Gumala Defa Universitas Dehasen Bengkulu
Suswati Nasution Universitas Dehasen Bengkulu
Zoniarti Zoniarti Universitas Dehasen Bengkulu

Kata Kunci:

Promotion, Consumer Trust, Service Quality, Purchasing Decisions

Abstrak

The factors of promotion, consumer trust, and service quality in the Maxim online transportation application in Bengkulu City are expected to influence consumers' purchasing decisions. Maxim is designed to facilitate consumers' travel, enabling them to travel easily and efficiently anytime and anywhere. The purpose of this research is to examine the influence of promotion, consumer trust, and service quality on purchasing decisions for online transportation in Bengkulu City. The sample in this study consists of 100 Maxim users. Data was collected using a questionnaire, and the analysis method employed is quantitative, using statistical tests with SPSS. This study utilizes multiple linear regression analysis, validity tests, reliability tests, coefficient of determination, t-tests, and F-tests. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 3.660 > t-table 1.984 with a significance level of 0.000 < 0.05. Additionally, consumer trust has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.486 > t-table 1.984 with a significance level of 0.015 < 0.05. Furthermore, service quality also has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.064 > t-table 1.984 with a significance level of 0.042 < 0.05. Simultaneously, promotion, consumer trust, and service quality have a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where F-value 26.678 > F-table 2.700 with a significance level of 0.000 < 0.05.

Referensi

Andriyani. (2022). Pengaruh kualitas produk, kepercayaan konsumen, kepuasan konsumen terhadap loyalitas konsumen tissue “see u” di Surabaya. Jurnal manajemen dan bisnis. 2 (1). 69-76.

Anggraini. (2024). Analisi kualitas pelayanan ramah di kantin bude sahlan SDN pejaten barat 08 pagi Jakarta selatan. Jurnal program studi manajemen. 3 (2). 1563-1570.

Anjani. (2020). Pengaruh tingkat inflasi, pertumbuhan ekonomi dan nilai ekspor terhadap penyerapan tenaga kerja di Indonesia tahun 1988-2020. Journal of economics. 3 (4).887-902.

Apriliana. (2022). Analisis kualitas layanan pada cv.singhoyudho nusantara. Jurnal maneksi. 11 (2).498-504

Arisandi. (2022). Pengaruh sektor pariwisata terhadap pendapatan asli daerah (PAD) kabupaten Sumbawa. Journal of finance and business digital. 1 (3). 171-182.

Ciswati. (2023). Analisis faktor-faktor yang mempengaruhi perilaku konsumen terhadap keputusan pembelian laptop. Jurnal fakultas ekonomi UMSB. 9 (2). 61-71.

Eldawati. (2022). Pengaruh kualitas produk, kualitas pelayanan, dan kepercayaan terhadap kepuasan konsumen furniture. Jurnal fakultas ekonomi dan bisnis. 4 (1). 39-52.

Ferri. (2019). Pengaruh adanya transportasi online terhadap kesejahteraan masyarakat melalui variabel pengangguran di kota Medan. Jurnal UIn Sumatera Utara. 3 (2). 148-163.

Majid. (2022). Faktor-faktor yang mempengaruhi perilaku konsumen terhadap keputusan pembelian terhadap jasa laundry sepatu coora premium care grand galaxy. Jurnal ilmiah wahana pendidikan. 8 (19). 336-345.

Martowinangun. (2019). Pengaruh strategi promosi terhadap peningkatan penjualan di Cv. Jaya Perkasa Motor Rancaekek kabupaten Bandung. Jurnal Politeknik Piksi Ganesha Bandung. 1 (2). 139-152

Maruli. (2022). Pengaruh kualitas produk dan harga terhadap keputusan pembelian mesin pompa air sumbersible dab decker di cv. Citra nauli electricsindo pekanbaru. Jurnal ilmiah multidisiplin. 1 (4). 140-154.

Rachmawansyah. (2023). Analisis pengaruh kualitas produk dan harga terhadap keputusan pembelian smartphone iphone di daerah karawang. Jurnal ilmiah wahana pendidikan. 9 (6). 469-481.

Simangunsong. (2021). Pengaruh promosi, harga, dan kepercayaan terhadap keputusan pembelian di e-commerce shopee pada mahasiswa Universitas HKBP Nommensen Medan. Jurnal : ilmu sosial dan politik. 1 (2). 131-149

Simatupang. (2021). Pengaruh persepsi jaminan produk dan kualitas informasi terhadap kepercayaan konsumen kepada perusahaan toko online. Jurnal bisnis dan manajemen. 1 (1). 35-41.

Sugiyono. (2020). Metode Penelitian Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.

Walangitan. (2022). Pengaruh diskon harga, promosi, dan kualitas pelayanan terhadap minat konsumen untuk menggunakan transportasi online. Jurnal fakultas ekonomi dan bisnis. 10 (4). 511-521.