The Influence Of Promotion, Prices And School Image On The Acceptance Of New Students At SDS Kristen Tabqha, Batam City:

Anjes Mara   Sinaga; Brigida Endah   Nuraeni; Agus Sekti Susila   Atmojo

Penulis

Anjes Mara Sinaga Sekolah Tinggi Ilmu Ekonomi Bentara Persada Batam
Brigida Endah Nuraeni Sekolah Tinggi Ilmu Ekonomi Bentara Persada Batam
Agus Sekti Susila Atmojo Sekolah Tinggi Ilmu Ekonomi Bentara Persada Batam

Kata Kunci:

Promotion, Price, School Image, New Student Admission

Abstrak

This research aims to determine the influence of promotion, price and school image, both partially and simultaneously, on the acceptance of new students at SDS Kristen Tabqha, Batam City. This research used a quantitative method with a population of 369 parents using the Slovin method to produce a sample of 100 parents and data collection using a questionnaire. The results of this research found that the promotion variable had a t_count of 3.578 > t_table 1.661 with a significance level of 0.001 < 0.05, so promotion had a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. The price variable has a t_count of 2.340 > t_table 1.661 with a significance level of 0.021 < 0.05, so price has a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. The school image variable has t_count 8.308 > t_table 1.661 with a significance level of 0.000 < 0.05, so school image has a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City. From the F test it is known that the f_count for promotion, price and school image is 91.196 > f_table 2.70 with a significance level of 0.000 < 0.05. This shows that the promotion, price and school image variables simultaneously have a positive and significant effect on the acceptance of new students at SDS Kristen Tabqha, Batam City.

Referensi

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